Trump Wines Now Being Sold At Military Run Stores

President Donald Trump speaks to reporters aboard Air Force One en route to Asia, Friday, Oct. 24, 2025. (AP Photo/Mark Schiefelbein)

Wine and cider from President Donald Trump’s personal brand are now being sold in Coast Guard-run stores, providing military members and their families with tax-free consumer goods.

Forbes reported on the development on Friday, noting the apparent conflict of interest. “While there’s been no shortage of Trump’s businesses capitalizing on the presidency—from using the presidential seal on golf markers at his courses to selling a $75 coffee table book showcasing pictures by his official White House photographer—these wines are among the few times Trump products have been sold at a government facility,” wrote Forbes’s Zach Everson.

Trump has long stirred controversy by selling Trump-branded merchandise while in the White House. During his first term, foreign officials would regularly stay at Trump’s luxury Washington, DC, hotel, which critics argued was a violation of the Emoluments Clause in the U.S. Constitution, which bars federal officials from accepting benefits from foreign or state governments.

Forbes spoke to Jordan Libowitz, a spokesperson for Citizens for Responsibility and Ethics in Washington, about the sale of Trump alcohol at military stores. “This is one of those things where there probably isn’t any legal issue, but there is an optics and an ethics issue,” Libowitz told the publication, which added:

He noted that whether the sales violate the Constitution’s domestic emoluments clause—which prohibits presidents from receiving government benefits beyond their salary—depends on how the wine is purchased. The president and vice president are exempt from most federal conflict-of-interest laws.

The wine and cider are products of the Trump Organization, which Trump personally no longer has any hand in running. Trump, however, remains the owner of the private company that was founded by his father in 1927.

Forbes concluded of Trump’s willingness to earn money while in office, “Any restraint Trump showed in profiting off the presidency during his first term has vanished in his second. Trump’s net worth has jumped about $3 billion in the past year, according to Forbes’ estimates, driven largely by crypto ventures.”